Impact: Mass Media Essay

The presence and intensity of media influences—television, radio, music, computers, movies, videos, and the Internet—are increasingly recognized as an important part of the social ecology of children and youth, and these influences have become more visible and volatile in recent decades. The influence of the media on the psychosocial development of children is profound. Thus, it is important for parents to discuss with their children about their exposure to media and to provide guidance on age-appropriate use of all media, including television, radio, music, video games and the Internet. A child born in the 1930s might have spent as much as several hours a week listening to the radio; reading comic books, newspapers, or magazines; or watching a film at a local theatre. Since television was first introduced in the 1950s, the number of hours young people spend interacting in some way with media, as well as the range and capabilities of the many devices and activities that could be considered media experiences, have increased to an extent far beyond the imagining of today’s grandparents when they were young. Children today use electronic media from two to five hours daily, and infants—even in utero—are regularly exposed to a variety of media The objectives of this statement are to explore the beneficial and harmful effects of media on children’s mental and physical health, and to identify how physicians can counsel patients and their families and promote the healthy use of the media in their communities. Media: Media is the plural of medium and can take a plural or singular verb, depending on the sense intended. These are communication channels through which news, education, data, entertainment, or promotional messages are disseminated. Media includes very broadcasting and narrowcasting medium such as newspapers, TV, radio, magazines, billboards, direct mail, telephone, fax, and internet. Types of media: The four general types of media are * Print media * Electronic media Print media: Definition: Print media is a rather commonly used term referring to the medium that disseminates printed matter. In everyday life we refer to print media as the industry associated with the printing and mostly with the distribution of news through a network of media, such as newspapers and journals. People also refer to print media simply with the term â€Å"press;† it’s an intermediate communicative channel aiming at reaching a large number of people. History: The printing revolution started with Johann Gutenberg in the 15th century and became the base for the expanded role of the dissemination of news introducing the means that provide print media mass circulation. The physical presentation of most publications and print media in the 20th century has been very similar to those of the 18th and 19th centuries–printed on a large sheet of paper, and often folded to facilitate storing and carrying. Types: Print media include all printed forms of press: newspapers, newsletters, booklets, magazines and pamphlets as well as other printed publications such as books and printed literature. The vast majority of print media refers to the publications that sell advertising space to raise revenue. Most print media, with the exception of magazines and journals are local or national, while many magazines are international. Out-of-home media: Out-of-home media is also known as place-based media. This includes billboards, outdoor boards, transit posters, theatre and video ads, product placements in movies, aerial advertising, electronic kiosks, ads in elevators, banner displays on ATMs, sidewalk chalk messages, etc. Significance: Audiences learn and distinguish priorities from reading print media; it might be less obvious but the audiences committed to the press use it as a surrogate for their social entourage and the community. People adopt the press agenda of issues as their own. Different types of individuals become more focused on the same public issues, suggesting that the significance of print media is to draw people around the same particular public themes and issues. This role and function of print media has been important throughout the centuries and is likely to remain the same. Future: Towards the end of the 20th century, the sentence â€Å"press is dead† was found among many media panels around the world. In the 21st century, the development of Internet, electronic news and online publications have shown us that people resort to electronic media to gather information. However, reality indicates that although people read daily news online and check blogs and websites for information, they flock to the press stands when they want to hold news in their hands and want to read something they trust. Impact of print media on younger generations: The rapid growth of print media in almost all the major parts of the world was bound to create across-the-board changes in the life of people. Print media effects the youth both positively and negatively Followings are the positive effects of media: Language The first to benefit from the printed words is the language itself. Younger people are far from knowing the standard language of their land. The printing of books and letters in high number standardizes the languages and make them an effective tool of communication by setting certain meanings of words, phrases, symbols and signs. Knowledge of science and technology The newspapers and manuals proved a great success in highlighting the work of scientists and new ideas on technologies. Spreading the science ideas across the World, the print media worked as a catalyst for informing the youth as well as everyone about what’s going on around. Due to all this awareness, mostly younger people become enthusiastic to perform and help in the development of their homeland. Politics Print media plays a very important role in developing a sense of politics in youth. Gathering all the political news for print media such as newspapers, magazines etc. they become aware of their country’s political situation and about what’s best for their country. They understand who to keep and who to put away. In this way they become a key to their country’s success. Education The print media has been largely responsible for running educational campaign for ordinary people. Not only pieces of information or news are conveyed to readers, experts from almost all the major fields of life, medicine, education, environment, economists and religious scholars write in the print media. This is an enormous thing to be done by the media. Younger generations, after picking all this from print media, lean more towards education. So, print media helps in developing interest of education in youth. Bring world closer The media has been responsible to bring the world closer. It tells similarities in human living and the differences so that people intending to travel due to business, health or educational purposes know in advance about the new land. It tells interesting features, discoveries and historical heritage to urge people to visit each other’s lands and thus know each other better than before. In this way youth gets connected for education, health, business or just-for-fun purposes. In this way, the whole world excels better in every field. Promoting Literacy Print media such as newspapers and magazines can promote youth literacy. In rural communities in the developing world, for example, illiteracy rates may be high in the absence of any reading matter. In such cases, having any kind of readily available print media can be a great benefit. Sports and entertainment: Not that the media is always busy in serious and rather sober matters of education and politics, it has done a great deal of entertainment by reporting articles and information about music, sports and other recreational activities. Younger generation learning all about sports, become enthusiastic to work out and take active part in sports which makes healthy both physically and mentally. Followings are the negative effects of print media: Exploiting Wealth and Beauty: Unfortunately, print media can negatively affect youth. Magazines publish images of women who are abnormally tan, thin and blemish-free. Amid a wealth of such images, girls tend to believe they must look this â€Å"perfect† to be found attractive. Similarly, wealthy, muscular men are portrayed as the ideal in print media, which can emasculate financially struggling boys or men who don’t have â€Å"six-pack abs.† Publishers have set a standard for what â€Å"beauty† is and continue to send unrealistic messages about physical perfection. Promoting Unhealthy Lifestyles: The print media emphasis on wealth and beauty can lead to unhealthy behaviour. Fad diets, for example, may encourage people to lose weight too rapidly. And the status issues and consumerism encouraged by popular print media may encourage people to work longer hours, sacrificing sleep and exercise. And younger people are affected by all this the most as they are not very mature. Wrong Message: The negatives in society are highlighted with the purpose of awakening people about them. For example, the negative effects of addiction are portrayed through advertisements. But unfortunately sometimes, the message is misconstrued. It reaches the masses in the wrong way. What is shown with an intent to ‘spread a message’ ends up becoming a bombardment of the bad, the ugly. The bad is overinflated and the good goes unnoticed. Depiction of the bad has a negative impact on kids not mature enough to interpret what they are being shown. So they may indulge in negative activities. Electronic media: Introduction: In a world influenced by satellite and cyber-space technology, electronic media has a highly significant role to play in shaping the life and destiny of nations. The visual media, notably television, has a stupendous, impact upon moulding human minds and opinion. In the given scenario the electronic media has an onerous responsibility in addressing the socio-economic problems of societies and disseminating unbiased information. This responsibility can be effectively shouldered if the media treads the path of accuracy and objectivity in transmission of its programmes. Definition: Electronic media are media that use electronics or electromechanical energy for the end-user (audience) to access the content. Types: The primary electronic media sources familiar to the general public are better known as video recordings, audio recordings, multimedia presentations, slide presentations, CD-ROM and online content. Any equipment used in the electronic communication process e.g. desktop computer, game console, handheld device, television, radio, telephone, may also be considered electronic media. Electronic media can be subdivided into two main categories: Broadcast media: Broadcasting is the distribution of audio and video content to a dispersed audience via radio, television, or other, often digital transmission media. Receiving parties may include the general public or a relatively large subset of thereof. Broadcast media includes radio, television cable, satellite services and cinemas. Interactive media/Social media: Interactive media is two-way media that allows both companies and customers to send and receive messages between one another. This includes websites, mobile phones, telephone etc. Significance: Life is not a simple thing as it used to be in the past few centuries. People had less demands and less requirements in the past as compare to today. Today people know about their rights and they are also very well aware of their requirements and demands. The importance of education and science cannot also be denied. So far your question that what is the role of media in our life can be explained like this. Media is playing an important role in the systems of present life. People want to remain informed about everything and news, which is taking place anywhere in the world. The world has become a global village and this is because of media only. Now people living in different countries know everything about the people of other countries sitting at home with the help of media. Education has become very easy and understandable with the help of audio and video media because children understand things through them quite easily. The main advantage of media is current information, which is available round the clock and people remain informed about important news through radio, television and other sources. So we can say the role of media is very important in our life. Impact of electronic media on younger generations: The attentional demands of electronic media range from rapt (video games) to passive (much TV), but this is the first generation to directly interact with and alter the content on the screen and the conversation on the radio. Teenagers emotionally understand electronic media in ways that adults don’t — as a viral replicating cultural reality, instead of as a mere communicator of events. For example, portable cameras have helped to shift TV’s content from dramatic depiction’s to live theatre, extended (and often endlessly repeated and discussed) live coverage of such breaking events as wars, accidents, trials, sports, and talk-show arguments. What occurs anywhere is immediately available everywhere. Our world has truly become a gossipy global village, where everyone knows everyone else’s business. Here is how electronic media effects the youth negatively Blind Imitation: When you try to imitate your role models from the glamor industry, do you give a thought to whether you are doing right or wrong? It is often seen that young girls and boys imitate celebrities blindly. The impact of media is such that the wrong, the controversial, the bad is more talked about. Sometimes, little things are blown out of proportion thus changing the way they are perceived by the audience. Media highlights controversies and scandals in the lives of celebrities. The masses fall for this being-in-the-news and end up imitating celebrities without much thought. Those at a vulnerable age, especially children and teenagers are highly influenced by anything that is put before them in a jazzy way. At that age, they are attracted to anything that’s flashy and anything that can make news. Negativity: To some extent, media is responsible for generating negative feelings among those exposed to it. An early exposure to bold or violent films, books publishing adult content and news portraying ugly social practices has a deep impact on young minds. If children are bombarded with fight sequences, stunt work, sex and rape scenes, suicides and murders through books or movies, they are bound to leave a scar on these impressionable minds. And not just children, the unpleasant can impact even an adult’s mind. Adults may have the maturity to distinguish between the good and the bad, but bombarding only the bad can affect anyone at least at the subconscious level. Haven’t you had experiences of a bad dream after watching a violent movie? Or of imagining something scary happening to you after watching a horror film? Or a sudden fear gripping your mind after reading about a murder in your city? The reality should be depicted but not so gaudily that it’ll have a lasting impact on people’s minds. Health Problems: Media has negative effects on the physical and psychological well-being of society. People spending hours in front of a television or surfing the Internet experience eye problems. Lack of physical activity leads to obesity problems. Media influences public opinion and impacts the choices that people make. The media does play a role in portraying thin as beautiful and fat as ugly. It has led to a general opinion that size-zero is the in thing and fat and chubby are out. This makes the overweight feel out of place. They are ready to starve themselves to lose weight. This can and has led to increasing cases of anorexia. An inferiority complex and lowered confidence in people with not-so-perfect bodies can lead to eating disorders. In a survey done on fifth graders by the National Institute on Media and the Family, it was found that kids had become dissatisfied with their bodies after watching a video of a certain very popular artiste and a certain scene from a popular TV show (names omitted on purpose). Right or Wrong Dilemma: The media is so overwhelming that the masses end up believing everything it says/shows. Media sources are so many in number and all of them so convincingly make their point that it is hard to distinguish between right and wrong. The media is constantly bombarding us with information. How far do we go to check its authenticity? How deep do we dig to get to the root of something that’s making news? How critically do we judge the reality of reality shows and the truth behind true stories? We don’t think, we believe. We don’t judge, we get influenced. And that’s how impactive media is.

Mass Media and Popular Culture

Mass Media and Popular Culture March, 2009 Let us face the facts, mass media and popular culture need each other to coexist. Furthermore, in today's society the mass media serves the interest of popular culture. Moreover, it is the vehicle of free speech in a diverse, multicultural society. In addition, mass media refers to communication via radio, televisions, movie theaters, television, newspapers, magazines, and, etc; thereby, reaching out to the larger audience. On the contrary, popular culture can refer broadly to common aesthetic or life practices, in both the statistical and qualitative senses. However, therapists have used the term more precisely to designate a particular form of common culture that arises only in the modern period. Therefore, popular culture in this account is distinct from both folk culture and high culture: unlike the former, it is mass-produced; unlike the latter, it is mass consumed. As a result, both have played a vital role in the development of Popular American Culture. In this paper, Learning Team D will examine the relationships among the media; address the impact of the mass media on advertising, and enculturation, as well as the impact of the Internet and globalization on popular culture, and the interpersonal communication and formation of normative cultural values. The description of the definition of mass media on enculturation is defined as â€Å"the process by which an individual learns the traditional content of a culture and assimilates its practices and values†. (Merriam-Webster, 2009). The media is part of our day to day lives enculturation. In which the population is used to the culture of TV, radio, Internet and any other forms that we use in viewing of the popular media of our culture. The mass media can have a great impact on the enculturation in which according to Paul A. Herbig â€Å"The average American is exposed to 61,556 words from the mass media each day which works out to just under 4,000 words per waking hour, about 60 words per waking minute per person per day. † (Herbig & Kramer, 1994). As also data changes so mass media can keep changing he way the population views the different culture and change things on their own. Media and advertising work together because of their interdependent relationship. Popular culture bombards society by billboards, television, advertisements, radio, Internet, and any other imaginable form. Advertisements drawl a large amount of attention because of the persuasive nature of the context. Advertising serves as a wa y to interact with the audience, but more specifically targets people who are preoccupied with the values of consumerism. These people purchase commodity goods in large amounts. The advertisements may be shown on television (Home Shopping Network, info-ads, or commercials), heard on the radio, or published in an ad in the newspaper, a magazine, newsletter, or another form of publication. Advertising fabricates cultural values and downgrade the normative cultural values. The formation of normative cultural values influence the way people think, act, and live their lives upon. The relationship between the media, advertising, and formation of normative cultural values is how advertisements affect the media, the media affects society, and society affects the market. This relationship works in a circle, and also cause and effect. Each has an influence on one another. Television has probably the biggest influence because society can see what is being advertised, what celebrities are wearing, what the seasons fashion trends are, and then hear everything. For instance, Paris Hilton’s saying â€Å"that’s hot. † That saying was everywhere because Paris Hilton said â€Å"that’s hot† on her reality TV show The Simple Life. Society mimics what is seen and heard through the media. (Rigel) The tendency to aggression is an innate, independent, instinctual disposition in man†¦ it constitutes the powerful obstacle to culture† Sigmund Freud. American popular culture is largely impacted by mass media in every sense. Popular culture in American is influenced by the internet and globalized because of the various was to communicate quickly around the world. American popular culture is what each person makes of it in th eir own terms based on the perception of the information received through mass media. The many forms of relaying the mass media information such as television, radio and Internet to name a few have sculpted the way Americans feel, believe, act and react to various situations. A person cannot avoid mass media unless he or she had no form of electronics nor did he or she walk outside or read the newspaper. Therefore, each decision and thought created in the minds of Americans is somehow affected by American popular culture. The decisions do not always follow the crowd but move against it, either way a person can make the decision to follow or drift alone. These decisions, methods of thinking, actions and reactions have all developed into cultural values of the American people. Cultural values revolve around popular culture because they create the ideals that people live by. For example, the way a family dresses the children of the family or allows the teenagers to dress in a family is determined by the reactions of popular culture. Additionally, religion is another area of culture that can be dominated by popular culture. â€Å"A nation's culture resides in the hearts and in the soul of its people† Mohandas Gandhi. References Herbig, P. A. , & Kramer, H. (1994). The effect of information overload on the innovation choice process. Journal of Consumer marketing, 11(2), 45. 54. Retrieved February 19, 2010, from http://web. ebscohost. com/ehost/detail? vid=4&hid=112&sid=63a6ab34-57d5-423b-956c-e5543b814d08%40sessionmgr108. Merriam-Webster. (2009). Retrieved February 19, 2010, from http://www. search. eb. com. ezproxy. apollolibrary. com/dictionary? va=enculturation&query=enculturation.

Bruh

Tuba talks about crime on the streets, the war on drugs, the treatment of black people by police and difficulties of life in the ghetto. He sends a message to all Americans that there needs to be a change in this world. He also talks about poverty and how it leads to crime. Tuba says in his song My stomach hurts, so IM looking for a purse to snatch because people are poor they must commit crimes to feed them and their families. Changes is all about these problems African Americans face in the world at this time.Tuba sees no changes from the civil rights movement in the ass. The song changes by Tuba Shaker is one of the rappers In this song, many racial-profiling, poverty and racism affect the everyday life of African- Americans. In the song Changes, Tuba gives an inside look at the daily life of a poor African-American. Tuba seems to be trying to express the idea that changes needs to be made in order to put an end to poverty and racism that African-Americans face every day. Tuba also criticizes the dispersion of African-Americans over the idea to unite and overcome the poverty and racism they face. Objects concerning African-Americans injustices are being conveyed.

To what extent, if at all, is it true to say that Derivatives are Essay

To what extent, if at all, is it true to say that Derivatives are toxic weapons of financial mass destruction - Essay Example In the context of financial market booms and busts, derivatives are often criticized for artificially (yet inevitably) creating these cycles. For this reason, it is not unreasonable to claim that ‘derivatives are toxic instruments of financial mass destruction’, although they have their utility when employed prudently. The role played by derivatives during the 2001 dotcom bubble as well as the more recent 2008 crash of global equity markets is now beyond doubt. The sovereign debt crisis in Greece and Italy are notable examples of the dangers associated with derivatives. Yet, in an atmosphere of deregulation of financial markets, traders and merchants using this controversial financial instrument are given greater incentive to take risk. In other words, the present legal and regulatory climate encourages corporate greed and irresponsible risk-taking, which can only lead to economic crisis. As the case of the collapse of Lehman Brothers in 2008 clearly illustrates, the unrealistic ambition of CEOs of large corporations is facilitated by derivative instruments. For example, Henry Fuld, the Lehman Brothers CEO who took his company to bankruptcy, had earned $350 million as compensation in the three years before the collapse. This figure is comparable to the money earned by Henry Ford, the founder of th e Ford Motor Company in the three years leading up to the Great Depression. The deregulated economic environment of the Coolidge years is quite similar to the right-wing economic policies implemented by the Bush Administration during its 8 year tenure. It seems remarkable that in spite of several episodes of recession in the last sixty years, the legislatures of advanced economies have not been suitably amended to mitigate future recessions and stock market collapses. To be fair to derivatives, they can perform some useful economic functions. Due to augmented activities by derivative

Traffic Light Project Coursework Example | Topics and Well Written Essays - 14750 words

Traffic Light Project - Coursework Example 3.3.14 PCB board for Trafficl Light Controller No.2 Circuit.. 32 3.3.15 Traffic Light Controller Model (view no. 1) 32 3.3.16 Traffic Light Controller Model (view no. 2) 33 3.3.17 Traffic Light Controller Model (view no. 3) 33 4.3.1 Ambulance Safety Pass Traffic Light Simulation using Quick II Program. 37 4.3.2 System Block Diagram of Ambulance Safety Pass Traffic Light Controller.. 38 4.3.3 Circuit Diagram of Ambulance Safety Pass Traffic Light Controller.. 39 4.3.4 Insertion of limiting resistor between power supply and load... 40 4.3.5 Derivation of output voltage under no load and underload conditions.. 41 4.3.6 Traffic Lights Power Supply. 42 4.3.7 Power Supply Actual Circuit. 42 4.3.8 Recommended power supply for future projects.. 43 4.3.9 Remote Control Unit to activate and deactivateAmbulance Safety Pass traffic lights 43 4.3.10 Traffic Light LEDs........... 44 4.3.11 FAB Micro Controller 44 4.3.12 Actual circuits built for Ambulance Safety Pass Traffic Light Controller. 45 4.3.13 Model of road crossing and traffic lights... 46 4.3.14 FAB AF-20 Series Micro Controller.. 50 A.1 R-S Flip Flop... 52 A.2 Timing Diagram of the R-S Flip Flop.. 53 A.3 D Type Flip Flop. 54 A.4 D Flip Flop Symbol 54 A.5 Synchronization in a D type latch 55 A.6 Master-Slave D Type Flip Flop 56 A.7 D Type Flip Flop Finite State Machine.. 56 A.8 T Type Flip Flop Finite State Machine 57 A.9 J-K Type Flip Flop Finite State Machine 57 A.10 Edge-triggered D Type Flip Flop.. 58 A.11 Edge-triggered D Type Flip Flop with Preset and Clear.. 59 LIST OF TABLES 2.1 Basic Traffic Light Controller No. 1 Light Sequence. 8 3.1 Basic Traffic Light Controller No. 2 Light Sequence. 24 4.1 Ambulance Safety Pass Light...The third type of traffic light controller is for Ambulance Safe Pass Traffic Lights to allow safe passage of ambulances in both North/ South and East/ West directions. For this type of traffic light controller, a FAB intelligent micro controller unit is used to program the desired traffic light sequence that includes the ambulance safe pass sequence. The building blocks inside Johnson decade counters, astable multi-vibrator timers and the FAB micro controller such as logic circuits, flip flops, Karnaugh maps, truth tables and Boolean expressions are also presented in the Appendix section of the report. Traffic lights are an essential part of modern life, especially with the increasing number of vehicles that coincides with the increasing number of population. Traffic lights not only regulate traffic flow in the streets but more importantly prevent the occurrence of vehicular accidents. Roads without traffic lights are unimaginable. The traffic light controller is a sequential device that needs to be designed and programmed through multiple step procedures. A proper traffic light requires accurate timing, correct cycling through the states, and responds to outside outputs such as walk signals or ambulance safe passage. The objective of this report is to design and implement traffic light controllers for a simple North/ South and East/ West road crossing as shown in figure below.

Toxic Water Article Example | Topics and Well Written Essays - 750 words

Toxic Water - Article Example During the last five years there have been over 500,000 violations to the Clean Water Act. The Clean Water Act was created in 1977. â€Å"The Clean Water Act (CWA) establishes the basic structure for regulating discharges of pollutants into the waters of the United States and regulating quality standards for surface waters† (Epa). The problem with the water supply in many parts of the United States is a major health epidemic that must be dealt with. The biggest loser right now of the issues associated with the polluted water in many regions of the United States is the consumer. The toxic water is causing serious illnesses including cancer, liver damage, and damage to the nervous system. The reason the water is causing these diseases is because the water has high concentrations of toxins and chemicals such as arsenic, barium, lead, manganese within the water. The problem was not caused by forces of nature, it is man made. Many large corporations are violating the Clean Water Ac t by improper disposing of chemical waste which is reaching our rivers, lagoons, and lakes. The economic consequences of this problem are scary. The incidence of cancer could increase significantly if corrections are not taken to deal with the issue. Clay Massey, a six year old kid, suffer from scabs in his arms, chest, and legs that were caused by the toxic water in his region. The economic problems that the toxic water is causing are huge because thousands if not millions of Americans are getting sick due to low quality water. The healthcare system in America is already suffering from inflationary forces. The toxic water epidemic will further cause higher inflation as more people begin to get sick from the polluted water. The quality of life of many Americans is going down as they are been forced to purchase bottle gallons of water. A gallon of purified water cost around $1 and each person is supposed to consume a minimum of one gallon per day. A family of five people would have t o spend at least $150 dollars a month just on bottled water to meet their minimal water consumption needs. One of the problems with the controversy is that there is no absolute certainty that the polluted water is causing cancer since the real factors or variables that cause cancer are unknown, but in regards to dental care it has been proven that the toxic water is deteriorating the teeth and its enamel. The U.S. water utilities companies can reach market efficiency only if they provide a quality product that people are satisfied with. Many Americans do not understand how is it possible that the United States which one of the richest countries in the world with a gross domestic product per capita of $46,300 could be facing so many problems with its water supply in so many locations in America (CultureGrams). Many corporations are violating EPA regulation including the Clean Water Act by failing to report emission dumping toxins in the earth’s ecosystem. The Clean Water Act s trictly limits and monitors 91 chemicals or contaminants in tap water. Many states are arguing that they need more funding from the federal government to deal with the problem of water contamination. This is a very serious issue because people are getting sick from drinking tap water and in some cases the pollution is so severe that exposure to water during showers is causing allergic reactions in the skin of humans. The United States Congress and President

Fashion Videos Aesthetics Analysis Essay Example | Topics and Well Written Essays - 1500 words

Fashion Videos Aesthetics Analysis - Essay Example The essay "Fashion Videos Aesthetics Analysis" provides a review of two films of fashion. A three point effect has been used in most of the close ups to create a low key effect which in turn produces an effect of depth and intensity while at the same time eliminating shadows. A good example of this is the close of of the woman’s face. Different camera movements are also used to create effects of proximity or distance as well as illusions of speed and movement, sudden zooming creates an effect of intensity and this is used to make the character appear as such. Overhead shots are also employed through and a man is seen from high up a camera rapidly descends, possibly from a crane and it shows him standing and this emphasizes his isolation creating a somber and thoughtful mood. The quick movement of the camera from right to left just as the driver in the car spins the wheel is also used to create a superficial effect of a sudden turn while the close front view of the vehicle crea tes an impression of great speed as well as accentuating the beautiful effect created by the splashing water. Continuity or eyeliner matching is achieved with smooth perfection when the male character is pictured staring intensely to his front and the next shot directly shifts to what he had been staring at which was the woman. Another continuity techniques used is the match in action, throughout the film; the same song is playing continuously without a pause or variation except those that are part of the music itself. However the events in the film are not continuous and there are many and often sudden shift in screen for instance some are shot indoors while other are shot outdoors in the city and even in the beach. The continuity of the music however gives the impression that all the action is not only related but actually follows each other, in a sort of artificial chronology which allows a blend of virtually unrelated events presented after each other to somehow blend and make s ense. Film 2 Kenzo Resort 2013?s Electric Jungle video is an animated and powerful look book that is designed to put the viewer through a range of amazing sensory experiences by combining different aspects of lighting, music and artistic designs. The video is appropriately named electric jungle because it creates that effect by combining a range of animal collages as well as African inspired print all played to the highly pulsating background electro music. The film’s director wanted to animate the illustrative world that could only exist in the imagination and to achieve this he had to create a surreal sort of alternative universe ins which the jungle patens mixed and alternated with the real world moving in and out. The film has a dream like quality as is evidence in the blending of the models the background and the clothes as they seem to move in synch at some points and at others interweave such that the background animal patterns take over the modes face. The models and animals appearing on the stage are in form of clear and sharp images which have either been taken with backlight or the shadows were eliminated in the editing with this clarity making the merging of radically different images more abrupt and noticeable. Through the pictorial collage, the director is able to match and include a variety of animal themed patterns from elephant, zebra and leopard among others, in addition,

Importing US food Risk Research Paper Example | Topics and Well Written Essays - 1000 words

Importing US food Risk - Research Paper Example In 2008, there were some reported cases where cats and dogs were stricken by tainted pet food while people died from contaminations in certain drugs. In both incidents, the ingredients were found to have been imported from China (In Curtis, 2013).   In response to this, the Public Health Security through the Bioterrorism act directs the Food and Drug Administration (FDA) to take additional measures to protect the public from all terrorist attacks on food supply and all other food related emergencies. FDA is the food regulatory agency of the department of Health and Human Services and has the mandate to receive prior notification of food that is imported, including animal feed, in the United States. Prior notice of import shipments give chance to the FDA, through the support of the U.S Custom and Border Protection to focus on import inspections with much effectiveness and help protect the state’s food supply against acts of terror and all other public health emergencies. The FDA food safety act was signed in 2011 with aims to ensure that the U.S food supply is safe by directing the focus of the federal regulations from taking action on contamination to prevent it (Kastner, 2011).   The FDA signed a regulation that required all persons to submit prior notices of imported food. Close to fifty million people get sick while three thousand die each year from food borne diseases. This is according to a data collected by the Centers for Disease Control and Prevention. This was mentioned as a public health burden which is largely preventable. The FDA Food Safety Modernization Act enables the FDA to strengthen the systems of food safety by giving them new authorities and tools to make all new imported foods meet the same safety standards as those produced in the U.S. However, building a new system of food safety beside on prevention would take time. FDA focuses on implementing the safety acts with open grounds for all stakeholders to give their contribution. T he FDA has therefore some laid down responsibilities and authorities which are aimed at improving food safety in the United States. The FDA’s new import mandates and authorities include the following (Hinkelman and Ebrary, 2004); Import accountability. During the first time, the importers have an explicit mandate to verify that their suppliers have sufficient preventive controls to make sure that the food they produce is safe. Third party certification: The FDA Food Safety Modernization (FSMA) initiates program through which third parties can verify that foreign food capacities comply with the U.S food safety standards. The certification is very significant in facilitating the entry of imports (Zaring et al., 2009). Cortication for high risk foods: as a condition of entry into America, FDA can authorize that the high-risk imported foods be accompanied by a trustworthy third party certification or with an assurance of compliance. Voluntary qualified importer program: a volunta ry program must be established for the importers. This would provide for the expedited entry and review of foods from importers. Entitlement is limited to importers who offer food from certified facilities. Authority to deny entry: foods from a foreign facility can be denied entry into the U.S by FDA. FDA has also a

Break an un written rule of comunication Essay Example | Topics and Well Written Essays - 750 words

Break an un written rule of comunication - Essay Example Contravening these rules usually leads to conflict between the communicating parties, especially when inappropriate body language is offensive, inconsequentially seductive, or abusive. A person must always turn to the door and wait until his or her floor is reached upon entering an elevator, stands as one of the rules. Moreover, when a person is sitting across other people, he or she should not look at them for more than two seconds. These rules are some of the unwritten rules that people must always respect. In this case, the paper provides my personal experience in which I broke one of the unwritten rules of nonverbal communication while working at a grocery store. Nonverbal communication should be conscious and purposeful. It should not go against ethics, respect the privacy of other people, and articulate the intended message without digressing. In my case, I happened to break one rule of nonverbal communication when I was attending to a customer who had visited the grocery store. As an attendant at the grocery store, I am always so alert that I see a customer that visits the store. On the fateful day, a male customer came to buy some commodities. From afar, he was adorned in a black designer suit that displayed his great body with his skin tone beaming with freshness. I was so quick to notice his looks even before he reached the store. My eyes were glued to him from the moment he alighted from his car to the time he reached the grocery store. I had given a sufficient amount of time with a stern look that depicted my admiration. He sashayed to the store and was in need of some commodities. At this point, I had already broken the rule of looking at a person directly for more than two seconds. We had locked eyes, and I looked at him for more than 20 seconds. He frowned and looked at me with sharp eyes perhaps wondering why was looking vacantly into his eyes and outfit. I felt that the man was offended since the look he gave me displayed his dismay,

East and Central European countries Essay Example | Topics and Well Written Essays - 2000 words

East and Central European countries - Essay Example uted leaders of technological change are the countries of Western Europe, the United States and Japan, with a high technological culture and monopolize major breakthrough technology of recent decades, in fact already entered the phase of post-industrial development, successfully addressing the socio-economic objectives. In pursuit of the leaders the countries of South-East Asia and China stepped up on the way to build the innovation economy. (Lavigne, 1992) In recent years, many countries of Central East Europe and CIS are actively moving towards the socio-economic modernization and striving for adapting to the rapidly growing processes of globalization, also announced an innovative course as a priority in their development. However, none of the post-socialist countries has been able to integrate in terms of technologically advanced countries, being mainly on the periphery of the global economy. The basis of the structural change and technological upgrading of Central/East European countries is the policy of their governments, aimed at creating a favorable investment climate, ensuring a serious income of foreign investment. In general foreign companies by the end of 2003, invested in the economies of Central/East Europe 162 billion dollars. About the number of foreign investment in national economy of these countries shows the percentage of volume of accumulated investments in GDP, which amounted for Czech Republic 52%, Hungary - 44, Slovakia - 40%. (Inglot, 2008) Among the major foreign investment companies operating in the market in these countries, there are such well-known multinationals as Opel, Volkswagen, PSA, Audi, Toyota, Daewoo, General Motors, Nokia, Philips, Bosh, IBM, Hewlett Packard, General Electric, Electronics, Ford, Suzuki, Sony, Sanyo, Electrolux and others in the field of view of their interests are mainly in the automobile industry, electronics, manufacturing of computer and telecommunications equipment, pharmaceuticals and chemical

Distinguished organization Essay Example for Free

Distinguished organization Essay I have just received your letter awarding me the prestigious Harrison Bankers Club scholarship for this year. I was overwhelmed by the feeling of achievement and happiness, but I must confess, my feeling of deep gratitude for you took better of me. It was the bright Monday morning when I was seriously pondering over my future plans while skimming through the pages of Business Times. Suddenly my eyes were arrested by an advertisement for grant of scholarships by your company. I immediately consulted my father who spoke very high of your organization. I sincerely acknowledge your efforts for taking time to process my application and the wonderful experience I had during the interview. I was impressed by the transparent, methodical and comprehensive procedure undertaken by you to identify the most deserving candidate. Your staff was courteous, friendly and cooperative. What touched me most was your inspiring conversation and intelligent questions you asked. The whole process was a rich learning experience to me. I feel honored and find myself short of words to express my grateful thoughts for your kind approval. Though few and far between, God has placed people like you to make the earth a beautiful place. Your decision will serve in a long way in promoting the cause of research work I have been always been interested in. It was my long cherished dream to contribute to the fast expanding study of biotechnology, but honestly speaking, the financials constraints held me back. Now I consider it my foremost priority to ensure by all means that my work adds further value to your distinguished organization. I again thank you for your favorable consideration and remain grateful ever for the scholarship to help me advance the studies.

Example of a Speech Outline Essay Example for Free

Example of a Speech Outline Essay Specific Purpose: To inform my audience about the decreasing number of whales and the reasons why they are hunted down. Central Idea: Whales are declining in numbers as there are commercial reasons that explain why they are hunted down: their blubber, meat and bones. Introduction I. ‘Whale Wars’. A. Ever heard of it? B. If you haven’t, it is a documentary about a group of very brave and concerned conservationists called ‘The Sea Shepherd’ who literally have wars with a Japanese whaling ship. C. But why do they do it? Why do they put themselves in danger to fight against a gigantic ship equipped with harpoons when all they have are gas grenades? II. Their concern is towards the killing of whales at a large scale by the Japanese ship called ‘Nishin-Maru’. A. The Japanese managed to win votes at the 2006 IWC conference declaring the Moratorium on Commercial Whaling unnecessary and blamed the whales for depleting fish stock. B. Following their win, they have expanded their whaling efforts to kill in the Atlantic, doubling their normal kills. III. From the opportunity that I have gained by watching this documentary and little research that I have done, I was able to see clearly how much damage that we humans have caused. IV. Today, I would like for all of you to say the same once you have seen the numbers of whales that are declining and why they are hunted down. (Transition: I would like to begin with the downfall of these mighty giants) Body I. Whales continue to decline in numbers and there are reasons why they are hunted down. A. The Japanese exploits a loophole in the International Whaling Commission (IWC) 1. Despite the banning whaling, they have killed more than 17,000 whales for their so called ‘scientific research’. a. What were once 220,000 of them, the number of Blue Whales has now been reduced to only 3000 worldwide. b. The common species of Minke Whales being the smallest of all kind were targeted only after the larger species became rare are estimated about 250,000 left worldwide despite Japanese claims of close to a million. B. Whales continue to be killed largely for their blubber, meat and bones to satisfy human desires. 1. This includes whale oil, which is obtained from the blubber used as a cheap illuminate, giving off a strong odour when burnt and was therefore replaced with cheaper, efficient kerosene. a. However, whale oil is still extracted by the Intuits’ of North America as they are granted special whaling rights by IWC. b. Whale oil is also used to make margarine and in cars as an automatic transmission fluid until it was banned by Endangered Species Act. 2. Whale meat is also sold in many 1st class Japanese Restaurants for top dollar as it is said to be exclusive. a. However, research has shown that 75% of Japan’s whale meat goes unsold. b. A newspaper poll found that only 4% of Japanese regularly eat whale meat. 3. The bones of whales are also used to make various types of clothing including women’s corset and other type of items such as umbrellas and fishing rods which are all made from the plates of Baleen Whales. Conclusion I. I sincerely hope that you understand the damage that we humans can and have caused. II. Needless to say, the number of whales are rapidly decreasing and now you know why, shall we not make an effort in saving these creatures? III. That’s all from me, thank you.

Ethnographic Study of the Informal Sector

Ethnographic Study of the Informal Sector INTRODUCTION The informal sector will be understood through an exercise of selling of paper clips as street vendors for a period of seven days. Paper clips are a stationery item used for binding papers together and are used by students, offices, lawyers, and government officials amongst others. However today, the availability of substitutes like staplers (a creation of technology) has challenged the utility of the commodity. The informal sector is that part of the economy which is not taxed, monitored by any form of government or included in any gross national product (GNP), unlike the formal economy. In 1997-98, the informal economy generated nearly 76% of employment and nearly 46% of the income in Mumbai. Despite their physical existence and the millions involved in it, for sheer survival, their ‘official’ ‘invisibility’ makes them ineligible for most statutorily ordained benefits and allowances. PREPARATORY STAGE A pre-sales activity was conducted to understand the potential target group. The interactions revealed that most consumers don’t have a requirement for this product, as staplers are a more reliable paper binding solution. The pre-sales research revealed that paper clips are sold in quantities of 100 clips a box. Based on the findings, a sales model was developed wherein the bulk of 100 clips would be resold 10-12 clips in plastic pouches. This would allow people to purchase small quantities and also convenient selling. The model adopted is similar to wholesaler-retailer supply chain model wherein the retailer makes bulk purchases from a wholesaler and sells smaller quantities to the customer. A similar model is used by street vendors who buy in bulk and retail smaller quantities. A cost-plus pricing strategy was adopted and a profit margin of 200-300% was agreed upon, which would be reduced through the course of the exercise until enough capital was accumulated. In addition to repacking, a packaging strategy was adopted. Zip lock plastics would be used to package the paper clips, thereby adding value to the commodity. Purchases of both the paper and the packaging material were made from the wholesale market in Abdul Rahman Street, Crawford Market where stationery is dealt with in wholesale quantities. Due to capital constraints, stock could not be purchased in bulk, limiting our bargaining power. It was decided that any profits incurred on the first day, would be ploughed-back to maintain a better inventory status. Locations selected for selling activity consisted of areas frequented by office goers, students and children. The objective set for the selling exercise was to cover costs and make profits by adopting a sales maximization approach through the use of strategies like customization, price discrimination, bundling, advertising, and market segmentation. EXECUTION STAGE Due to dearth of capital on the first day of our study, a sufficient stock of paper clips was purchased but did not allow for purchase of packaging materials. Waste packaging materials from the streets of Crawford Market was used as a substitute for the ‘zip lock pouches’. A huge profit margin was targeted on the first day that would generate capital to fund better quality packaging for the remaining days. The entire experience over the 7-day period is illustrated in the table below (refer Appendix I). Day Location Rationale for Location Experience Day 1 Fort, Outside Bombay High Court Potential Buyers: lawyers and office goers.  ·Problem arose because people returning home from work and lunch did not stop to indulge  ·Prices were very high so sales were slow.  ·Selling on the wrong side of the road and changed position to target people going towards the station. Day 2 HR, Jai Hind and KC College. Potential Buyers: Students, who have utility for stationery, especially females using customization and improved packaging material.  ·Customization and product bundling proved to be very effective. -The colored and fancy paper clips were sold out, despite higher price Zip locks used resulted in quick sales  ·Right time for sales (1pm onwards) when most students were done with their lectures. Day 3 Street Vendor Fair, Outside St. Michael’s Church, Mahim To study the variation in the sales of the commodity on a normal day in comparison to ‘special occasions’  ·Relatively easier to sell during a ‘fair’ or during special occasions  ·People are more willing to buy when exposed to multiple commodities within a given space. Day 4 Marine Drive To understand variation sales in a tourist and recreational spot  ·The price was lowered as a larger stock was procured due to profits from the previous day  ·Concentrated on sales promotion strategies by giving off free units to girls who purchased packets  ·Strategy was successful (word-of-mouth marketing played a significant role) Day 5 Trains, Central Line – CST to Dadar (Return) To understand the variation sales in a mode of transport  ·The female partner made large sales in the ladies compartment of the while the other partner was unsuccessful in the general.  ·Women are more approachable on trains which can be attributed to the large number of sellers in the women’s compartments on trains  ·Buying behavior exhibited by women is primarily an outcome of ‘novelty value’ of the products being sold Day 6 Marine Lines Station To sell amongst other street vendors and understand the dynamics of street vending.  ·Holding up a banner to ‘advertise’ the product did not work in the informal sector  ·Other experienced vendors came and interacted with us, passed comments and also ridiculed us. They moved away after they didn’t see a threat to their business  ·Interaction with vendors: On asking about the ‘hafta’ to be paid, they refused to speak to and turned away An unsuccessful sale as it was a Saturday.  ·Interaction with authorities: A BMC truck came to evict the vendors, confiscating their supplies, politely asked us to move Day 7 Republic Day Parade, Marine Drive To understand how national holidays have an impact on sales in the informal sector  ·Stood beside a flag vendor considering people might need clips to put on the flags.  ·No sales took place as people were engaged in watching the Parade EVALUATION STAGE Theory versus reality On engaging with the market on a first hand basis, we came across the following economic concepts while studying various sales strategies to maximize our sales in order to keep earning a profit. :- Monopoly firm: Since we were the only sellers of this product on the streets, we had the liberty to use price discrimination along with product differentiation. We gauged our targets and according to their outlooks and then decided the price to charge them. Price discrimination:-the same products were sold at different prices in different spaces to different consumers. First degree and third degree price discrimination was adopted. Under this the firm charged different prices to different set of consumers. For example while selling in the High Court premises; we sold the small quantity at Rs. 20 a packet to lawyers while we sold the packet to women in trains at Rs.5. In the former case, the entire consumer surplus was converted into the firm’s revenue and profits. The concept of third degree price discrimination was used here where groups having inelastic demand (lawyers/office goers) were charged a higher price compared to the women in trains who had elastic demand for whom the price was comparatively lower. The theory of price discrimination did not work for us as instead of playing with consumer surplus to make profits, we ended up just covering costs per day, neither did it minimize our costs nor did it increase output. Moreo ver the experiment of just 7 days was too short to judge this concept. However, the law of demand was justified wherein there is more demand when there is reduction in price. The elasticity was 1.0195 which is relatively elastic. However, from the interaction in the market we found out that it is inconsequential and hence, nullified. (Refer Appendix II) Product Bundling: The firm offered several products for sale as one combined product. It is a common feature in many imperfectly competitive product markets. The firm used the technique of bundling to create more demand and capture the market. For example- instead of selling big metallic binders, metal U- clips, colored U-clips and fancy clips separately we bundled them together and sold them as a packaged deal at Rs. 20 targeting the college students. This concept worked for us. Sales maximization: was set as possible goal which occurs when the firm sells as much as possible without making a loss. We implied this strategy wherein we after a point where we had covered all our costs, we concentrated on selling as much as we can even if it is at a low profit margin as long as there was no loss. This helped us in earning our revenue and capital for next days. Thus, the application of this theory was successful. We also came to the conclusion that paper clips as such are not a commodity that a street vendor would sell. It is more likely to be found in stationery shops as they serve a market which requires all these goods. Lessons Learnt: Operating in the informal economy showed us that there existsno perfect knowledgewith respect to commodities being sold (in terms of availability and price).Venturing further into the streets of Crawford Market revealed that the commodity sold is much cheaper when compared to the peripheral shops. The procurement exercise highlighted the prevalence ofinformation asymmetry. The presence of street vendors is a menace for commuters but a boon for the working poor by providing goods (sometimes necessities) at a substantially cheaper price. The survey revealed that most street vendors require credit in order to start an enterprise but were often denied access due to lack of collateral but they haven’t applied for any loans due to a variety of reasons. They are not well aware of the government policies and are subjected to constant evictions by the municipal corporations as we observed when the street vendors were made to flee the scene when the BMC truck arrived at Marine Lines station during the course of our study. An important aspect is the self-employment, which is an important component of the informal sector that allows this section of the urban poor to earn income but is also classified into different types of employment like employees, middlemen, and unpaid family members or self-employed. Thus, the informal sector acts a livelihood-sustainin g platform. Interactions with street vendors, it was found out that they suffer from problems like hypertension, hyperacidity migraine attacks and severe backaches. Another aspect revealed was the participation of women. Women form a significant proportion of the informal labor force. (Refer Appendix III for Survey Questionnaire and Appendix IV for results/findings). Policies in place: The National Policy for Urban Street Vendors, 2004 was the first policy that called hawkers as â€Å"vendors† in designated areas called hawker zones and non-hawker zones and to ensure absence of congestion and maintain hygiene in public spaces and streets. Policy of Housing and Urban Poverty Alleviation, 2009: By the National Commission on enterprises in the unorganized sector, this bill has not been introduced so far. It does not focus on natural markets like railway stations, depots, taxi stands, etc. Heavy fines are levied on unregistered sellers and their goods are confiscated. Non perishables are left off with heavy fines; however, fruit and vegetable vendors lose everything. The â€Å"Panchnama† of confiscated goods is not issues by policemen and records are not maintained. National Policy on Urban Street Vendors, 2009: It reports the conditions of work and promotion of livelihoods in the unorganized sector. It provides a constitutional angle to practice any occupation. For example: Right to adequate means of livelihood, Article 14, 19 (1) (g), 38(2), 39(a) and 41. Suggestions:- Registration must be made compulsory for street vendors by issuing licenses to prevent illegal rent seeking activities in the form of â€Å"haftas† from officials and thus, providing them with recognition. Incentive to register can be provided to street vendors by providing subsidized healthcare to registered vendors. Cheap housing and accommodation or slum rehabilitation can be provided to register street vendors as most of them are migrants from all over the country. A mechanism to file a PIL must be established for the street vendors to seek redressal for confiscated goods. Alternate spaces should be allotted for their activities if the area has to be cleared of such activities. For example, the shift of Agra Market during the 2010 Commonwealth Games. Stricter laws and there enforcement is necessary so that illegal hawking is avoided and they do not seem a nuisance to the commuters. In this way, both parts of the society can live in harmony.

Citizen Action and Policy Process: The Case of Disney’s America and Pri

Citizen Action and Policy Process: The Case of Disney’s America and Prince William County, Virginia Introduction Regardless of point-of-view, the events surrounding Disney’s America theme-park provide compelling lessons to policy makers, business interests and citizen activist groups. The purpose of this paper is to examine the Disney’s America controversy through the lens of public policy process. I first analyze the core issues of the case. Second, I identify predominant actors and stakeholders. Third, I point out policy instruments and processes germane to the case. Finally, I discuss the outcome and lessons to be gleaned from the case. Issues Haymarket, a community with a population of 375, is located approximately 30 miles southwest of Washington D.C., in Prince William County, Virginia. It is situated in an area characterized by farmland in view of the Blue Ridge Mountains to the west. Nearby is a Civil War battlefield site, now a National Battlefield Park administered by the National Park Service, where 20,000 Union and Confederate soldiers died during two battles fought at Bull Run: the first land battle of the Civil War in 1861, and in 1862, when Robert E. Lee defeated Union forces as he led the Confederate toward the Potomac River. In the early 1990s, Chairman Michael Eisner of Disney, envisioned an American history theme-park to be called Disney’s America. Colonial Williamsburg in southeastern Virginia initially provided inspiration for Disney executives. Prior to 1993, Disney officials surreptitiously acquired land-options in Prince William county using false names in order to avoid increases in land prices in anticipation of the project. The theme-park, estimated to cost $650 million, would be con... ...on’t sugarcoat history." Washington Post, The 12 Nov. 1993: A-1 Spayd, Liz, and Paul Farhi. "Eisner ended Disney plan; chairman saw park fight harming company’s image." Washington Post, The 30 Sept. 1994: A-1 Tolme, Paul. "Five years after Disney fight, sprawl still creeps toward Civil War sites." Associated Press State and Local Wire 29 Sept. 1999 Virginian-Pilot, The (Norfolk) "Virginia not the place for Disney’s America." Virginian-Pilot, The (Norfolk) 26 Feb. 1994: A-13 Virginian-Pilot, The (Norfolk). "Disney’s second site: retreat from Manassas." Virginian-Pilot, The (Norfolk) 30 Sept. 1994: A-18 Washington Post, The. "Disney foes take protest to airwaves." Roanoke Times and World News 15 April 1994: B-1 Washington Post, The. "Feds warn against plan to widen battlefield roads for Disney park." Virginian-Pilot, The (Norfolk) 10 Sept. 1994: B-7

Essay --

Throughout history, many different types of economic models and theories have been developed. These different philosophies of business often were an important and integral part of a government’s basic structure. For example communist countries like China and the Soviet Union practiced a type of socialism. While, democratic nations like the United States and Canada practice forms of capitalism. Also within these economic models exists different theories as well such as Keynsian economics and laissez faire economics. To understand how these types of economies work in the world today, it is important to study and define a variety of economic systems. Researching such economic systems as capitalism and socialism, and also looking at the ideas of laissez faire and the Keynsian economics, a person will start to have a better understanding of how business works in the world today. One of the most common major types of economic systems in the world today is capitalism. In its simplest terms, capitalism can be defined as an economic system in which a country’s trade and industry are run by private organizations for profit. So within capitalism major industries such as manufacturing, energy, banks, transportation, medicine and more are not run by the government. The earliest forms of capitalism can be traced to the 17th century English Puritans who possessed a strong work ethic that focused an importance on productive labor. Modern capitalism is said to have started in the mid-18th century with the birth of factories. Factory owners were able to maximize wealth by making goods that were in-demand and also by streamlining labor. For capitalism to work. supply and demand is typically unregulated by government. It is based on the f... ...omy. For example, China is considered a communist government. However for their economy to exist in the world market, some private ownership and factories have been allowed to exist with government oversight. And the United States while considered a capitalistic society has such institutions as public schools, energy, medicare, and services which all share in and benefit from equally. All economic systems also have their pros and cons. For example, Capitalism has been accused of ignoring the individual in pursuit of profit. While socialism does not reward the entrepreneur with wealth, but often punishes the rich with crushing taxes. In the end, the best way to understand how economies work in the world today is to research each ones basic history and definition. In this way a person can make an informed decision on what economic system they believe works best

The Theme in The Lesson by Toni Cade Bambara Essay -- Toni Cade Bambar

The Theme in The Lesson by Toni Cade Bambara The theme in "The Lesson" by Toni Cade Bambara appears to be a lesson on Social Class and having a choice which society you choose to live in. Miss. Moore who takes on this responsibility to educate the young ones has more then a lesson to teach, but a challenging group of city kids to come by. Sylvia and Sugar which seems to be the leader of the group of neighborhood kids gives Miss. Moore that challenge and not give her the satisfaction. Sylvia's stubborn and stern attitude is sear towards Miss. Moore perhaps Sylvia got a bad impression of Miss. Moore from all that was said about her by the grown-ups. The narrator speaks as a second person and to me Sylvia is the narrator in the story. When the narrator speaks it is she would always say "I" and when Miss. Moore asked Sylvia she states "I'm mad, but I won't give her that satisfaction". The story takes place in what some people might call the projects, or the gutto but in this case it's called the slums by Miss, Moore. Miss. Moore star...

Communication Improved Through the Use of Texting

Communication Improved Through the use of Texting and Facebook What is communication? Communication can be defined as the process of exchanging information, ideas and messages from one person to another. An important factor in communication is the existence of a medium through which the message is being communicated; this may include the use of letters, emails, texts, word of mouth as well as social networks such as Facebook. One of the communication mediums that are now being used widely is the use of the social network site Facebook, which was introduced in 2004 by Mark Zuckerberg.Subscribers to Facebook create a profile which can have personal and general information about themselves to be seen by other subscribers. Cellular texting was introduced in the 1990s as a written form of communication that would work alongside verbal or voice calls, a service provided by cellular phones. This was through the introduction of Short Messaging Service (SMS) which makes use of the twenty six letters of the alphabet and the ten numerical to create a display that allows for at least one hundred and sixty characters.Through the use of cellular texting and the social networking site Facebook, the communication between people has improved the efficiently and the effectively. Facebook is a form of communication medium that encourages universalism as it breaks down barriers across all ages, continents, gender, race, religion and thus helps to eliminate discrimination. Facebook is a worldwide network, it brings together families as they are able to remain friends and often communicate with others. One of the ideas of communication is to spread information, and Facebook helps to achieve this, â€Å"states Professor Sethi, who teaches at MIT about business communication. The social network’s ability to be accessed through the internet, by mobile handsets as well as through computers, has increased its usage. Facebook, provides better access to information, this is because it portrays information in a fun and lively manner that is appealing to most people.A subscriber can have friends from all over the world, which one can interact with. The use of Facebook in communication has helped to create long lasting relationships that have at times led to marriages, partnerships, and even at times business deals, according to a study done in California on the effects social networks. The ability to interact with different people provides an opportunity for interaction that can create good relations. Facebook allows one to pass information or exchange ideas any time or place across any time period.Facebook allows for privacy, in that the user can setup their account profiles to show as much personal information as the person wants an anonymous profile. A survey done on the connections made through a social networking site shows that by setting up ones profile to only show information that one desires, it will help many who may have otherwise been social outcas ts, to interact with others and share ideas. Communication is meant to positively impact and by creating friends one is able to share and relieve stress.Effective communication is at times very difficult to achieve and maintain. This is because there are several barriers or obstacles that prevent the conversation; however the use of cellular texting has helped to reduce the case of interruptions such as noise which would have otherwise affected the communicating of information. An article on The Social Construction and Usage of Communication Technologies discusses how one can send and receive a message even in an area that is very noisy, when it is raining as well when driving, without necessarily disrupting their work. Texting also allows for a faster transfer of information as it only takes less than one minute to spread information,† states Richard Ling an associate for Version Wireless. Texting is simply an easier way to communicate with many different people all at the sa me time. Ling also gives the example of having to call six different friends individually, people are now able to get on their cell phones and ask all six friends the same question at once with ease. Someone can text what they are feeling just as easily as saying something aloud.Some would even go as far as to say that it is easier to get all your feelings out through a text rather than fumble your way through talking to someone in person; with texting, one is able to first read ones thoughts before sending them out. Texting is a new and beneficial way to communicate with others in a faster and easier way. Cellular texting also allows for the storage of records which can be used later as a reference. Since texting is a written form of communication it tends to be longer lasting and more valuable.According to Doctor Marquez a professor at the University of Southern California, texting also helps to maintain consistency between the two parties that are communicating in continuing thei r last conversation. Communicating through texting allows for a personal and private form of communication since the message is only received by the intended recipient and not any other person. The use of texting allows for confidentiality and encourages communication to continue, therefore creating long lasting relationships.Some people might argue there are disadvantages to the use of Facebook and cellular texting, because communication is designed to overcome all barriers and pass the information to all. â€Å"The use of Facebook in most countries tends to block out some disabled people and especially those who are visually impaired,† Jonathan Fiske an advocate for the visual impaired discuses. Since most phones and computers favour those who can see, this discriminates the blind. Facebook has developed recently; many people of the older generation cannot use it effectively. This means that they will be blocked from the information that is being passed to others.Effective communication does not discriminate; even those who are illiterate or not technology savvy should be able to communicate. Since the increase in the use of Facebook and cellular texting, most people have avoided face to face communication. Not only does it affect a person’s listening skills, it also encourages laziness therefore breaking the connection of information and possibly causing wrong feedback. There are also the increased chances of misinterpretation that causes several conflicts; this is because most texts and Facebook posts are sent by people who are far away.This means that there is nobody observing the non verbal messages that the information is presenting. However, despite the disadvantages in communicating information through the use of Facebook and texting, it is more productive and popular. The use of acronyms and shortened language in most of the mobile texts and Facebook posts, written communication has been greatly affected. This is because, many people es pecially the younger generations are addicted to this form of writing, therefore are not able to differentiate between social messaging and school work.Professor Aleman, an English professor, lectures about how the use of shortened language in texts has also affected language and grammar use of many people, and also affecting their verbal communication techniques. If one is not able to communicate effectively then one may become a social loner as he or she may have less friends to talk to. This reduces the proper form of written communication. The use of cellular texting and the social network site Facebook has improved the effectiveness and efficiency of communication in today’s society.The barriers that communication faces on a daily biases are eliminated through the use of texting and Facebook, and therefore the transfer of a message or conversation is properly communicated. Proper communication acts as a tool, as information is well communicated so that any form of misint erpretation can be avoided. Even though the creation of social networks such as Facebook and the introduction of cellular texting may be viewed by some as a negative advancement in technology, it has become the best way to pass information.

Functional Areas in Business

Task 1: Research different functional areas, provide definitions of each of these functions: * Customer Servise Customer service is the provision of service to customers before, during and after a purchase. Customer service is a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a product or service has met the customer expectation. Its importance varies by products, industry and customer; defective or broken merchandise can be exchanged, often only with a receipt and within a specified time frame.Retail stores often have a desk or counter devoted to dealing with returns, exchanges and complaints, or will perform related functions at the point of sale; the perceived success of such interactions being dependent on employees â€Å"who can adjust themselves to the personality of the guest, customer service plays an important role in an organization's ability to generate income and revenue. From that perspective, customer servi ce should be included as part of an overall approach to systematic improvement.A customer service experience can change the entire perception a customer has of the organization. * ICT Stands for â€Å"Information and Communication Technologies. † ICT refers to technologies that provide access to information through telecommunications. It is similar to Information Technology (IT), but focuses primarily on communication technologies. This includes the Internet, wireless networks, cell phones, and other communication mediums. In the past few decades, information and communication technologies have provided society with a vast array of new communication capabilities.For example, people can communicate in real-time with others in different countries using technologies such as instant messaging, voice over IP (VoIP), and video-conferencing. Social networking websites like Facebook allow users from all over the world to remain in contact and communicate on a regular basis. Modern in formation and communication technologies have created a â€Å"global village,† in which people can communicate with others across the world as if they were living next door. For this reason, ICT is often studied in the context of how modern communication technologies affect ociety. * Distribution Distribution means ensuring that goods are delivered to the right place on time and in the right condition. Commerce: The movement of goods and services from the source through a distribution channel, right up to the final customer, consumer, or user, and the movement of payment in the opposite direction, right up to the original producer or supplier. Securities: Payment of principal, interest, or dividend by the issuer of a security to the security holders, on a regular (typically monthly or quarterly) basis.Statistics: An order or pattern formed by the tendency of a sufficiently large number of observations to group themselves around a central value. The familiar bell-shaped curve is an example of normal distribution in which the largest numbers of observations are distributed in the center, with progressively fewer observations falling evenly on the either side of the center (average) line. See also frequency distribution, normal distribution, and standard distribution. * Marketing The management process through which goods and services move from concept to the customer.As a practice, it consists in coordination of four elements called 4P's: (1) identification, selection, and development of a product, (2) determination of its price, (3) selection of a distribution channel to reach the customer's place, and (4) development and implementation of a promotional strategy. As a philosophy, marketing is based on thinking about the business in terms of customer needs and their satisfaction. Marketing differs from selling because (in the words of Harvard Business School's emeritus professor of marketing Theodore C.Levitt) â€Å"Selling concerns itself with the trick s and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariably does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse, and satisfy customer needs. † * Human resources The division of a company that is focused on activities relating to employees. These activities normally include recruiting and hiring of new employees, orientation and training of current employees, employee benefits, and retention.Formerly called personnel. * Sales The activity or business of selling products or services. Contract involving transfer of the possession and ownership (title) of a good or property, or the entitlement to a service, in exchange for money or value. Essential elements that must be present in a valid sale are (1) competence of both the buyer and seller to enter into a contract, (2) mutual agreement on the terms of exchange, (3) a thing capable of being transferred, and (4) a consideration in money (or its equivalent) paid or promised. Finance Finance is the study of how investors allocate their assets over time under conditions of certainty and uncertainty. A key point in finance, which affects decisions, is the time value of money, which states that a unit of currency today is worth more than the same unit of currency tomorrow. Finance aims to price assets based on their risk level, and expected rate of return. Finance can be broken into three different sub categories: public finance, corporate finance and personal finance. * ProductionThe processes and methods employed to transform tangible inputs (raw materials, semifinished goods, or subassemblies) and intangible inputs (ideas, information, knowledge) into goods or services. * Research and development Systematic activity combining both basic and applied research, and aimed at discovering solutions to problems or creating new goods and knowledge. R&D may result in ownership of intellectual property such as patents. In accounting for R&D costs, the development costs may be carried forward but the basic and applied research costs are often written-off as incurred. Administration Management: The interpretation and implementation of the policy set by an organization's board of directors. The administration of a business is synonymous with the performance or management of business operations, maybe including important decision making. Thus it is likely to include the efficient organization of people and other resources so as to direct activities toward common goals and objectives. Task 2: Using Newcastle College website find out about entry requirements to a Level 3 Business related course: 5 GCSEs A – C or equivalent at Pass level, ideally inc English ; Maths.If English is not your first language you will need an IELTS score of 5. Task 3: Using the college library research using a book the area of business you are most interested in: Business administration is the process of managing a business or non-profit organization so that it remains stable and continues to grow. This consists of a number of areas, ranging from operations to management. There are many different roles related to business administration, including business support, office manager, and Chief Executive Officer (CEO), among others. Most companies have a dedicated group of administrators.Main Areas The main areas incorporated into business administration are operations, logistics, marketing, economics, Human Resources (HR), and management. An administrator oversees these parts of an organization to make sure that they're all functioning properly and efficiently individually, and that they're all working together to make the business profitable. He or she may also come up with ways to make the department more profitable, and often delegates tasks to employees in the department. Large companies usually have at least one ad ministrator assigned to each area. RolesMost companies have a range of administrative roles in different parts of their corporate hierarchy. At the office level, there are business support officers, who might develop and maintain an office database, oversee other employees for projects, and help the manager with analyzing performance trends. At the next level there are office managers, who oversee an entire office, make budgets and analyses of staff performance, design procedures, and assign projects, among other things. If an organization is large, it may have several assistant managers to help the overall office manager.After office-level managers, there are division administrators, who oversee large portions of an organization. They generally specialize in one area of business administration. For instance, a company might have a person with a specialization in HR administration oversee that department and make sure it's working efficiently to meet the business' overall goals. Thi s includes things like measuring the performance of HR staff members, hiring new staff for the department if needed or getting rid of non-performing staff, and making sure that the process for hiring is workable.The head of overall operations in business administration is usually referred to as the chief executive officer (CEO) or president. The CEO and president may be the same office, but this varies between companies. The CEO, depending on the size of the company, may have several vice presidents, each responsible for one area of company operations. For example, there could be a vice president for marketing, one for research and design, and one for sales or customer relations. Each of these operate independently. Work EnvironmentThe work environment for someone in business administration depends largely on the type of job he or she is doing. Those on the lower end of the hierarchy often work in structured environments and make frequent reports to their superiors, while those high er up may have more freedom with their schedules. Depending on the type of organization, work hours may be 9 to 5 or they may be more flexible. Overtime is often required when big projects are nearing completion, or when annual analyses and presentations need to be made.Generally speaking, anyone in this type of position needs to have excellent communication skills, as he or she will be working with a lot of different people, sending out memos, and making reports. They also need to be comfortable with making presentations, and they need to be able to lead people. Another important skill is being able to understand how many different parts of a system or organization work together, so that they can make workable systems and figure out what's wrong with those that don't work.Most are also very good at math and have an understanding of economics, since they usually make budgets and analyze their office, department, or company's performance. Education Many universities offer business ad ministration programs for both online and offline study. A typical curriculum covers the critical aspects of operating a business such as customer service, business finance, marketing, and human resources. Aspiring administrators can improve their marketability by minoring in a related field such as an applied science for engineering or psychology for marketing and sales.Most large companies want applicants that have at least a master's degree in a business-related field. This involves getting hands-on experience, typically by interning at a corporation to get a feel for how the different aspects fit together. Depending on a student's chosen area, he or she may need to write and enact a business plan to prove your competency; for example, he or she might need to come up with a marketing or sales plan for a hypothetical product, targeting it at a given demographic.

Year One Ba-Hons Photography Image Analysis

Photographs are one of the media or instruments of visual representations. It is an embodiment of visual elements which appear as symbols and are linked together to convey several meanings. According to McLean (1973), they are pictures which have many characteristics and attributes in common with other images (quoted in Noth 1995: 461). They play an important role, along with film, in broadening the visual field for examination and analysis and in molding critical approaches to visual representation (Chaplin 1994: 80). This paper aims to present an image analysis of Nick Ut’s Trang Bang (1972). It will narrate a brief biography of the artist then it will reveal the photograph’s visual elements and their corresponding meanings. It will also identify the underlying symbols behind the image and demonstrate their impact on the society. Furthermore, it endeavors to express and to show the implication of photographs with regards to visual culture and visual literacy. Nick Ut (b. March 29, 1951- ) whose real name is Ut Cong Huynh is a Vietnamese photographer. His photography career begins when he has been introduced by his mother to the Associated Press office in Saigon; he is 14 years old then. The occurrence on the rainy day of the 8th of June, 1972, the epoch when the Americans and South Vietnamese invaded Cambodia, draws attention with his career when he shoots Kim Phuc—a nine year old girl—running and blaring naked in down Route 1 (Ut 2007); the photograph is entitled as T rang Bang. Trang Bang, a gelatin silver print, depicts the June 8, 1972 event when the children and their families run away and flee the village of Trang Bang down Route 1; their bodies are being burned and seared by napalm (Faas and Fulton n. d. ). The image encompasses five children that are running and screaming and behind them are militant troops, walking after the terrified kids. The focus of the picture is the naked little girl who is squealing. Figure 1 Children Fleeing an American Napalm Strike, Trang Bang, June 8, 1972 Her stretched arms bestow a line element in the image which illustrates balance and symmetry. The eyes of the spectator will usually fix on the dead center due to the strong and powerful expression of Kim Phuc, revealing an excruciating pain. Nevertheless, if the focus of the picture will be given to the screaming boy on the foreground whom is said to be Kim Phuc’s brother Phan Thanh Tam, technically speaking, Ut demonstrates the rule of thirds in his masterpiece due to his manipulation to the placement of the subject which is off the center; therefore the eyes of the spectator will definitely turn and fix with the other elements in the whole picture per se. He also displays a shallow depth of field in the photograph because only the subjects of interest or focus are enhanced—the shrieking and running children, the other element—the troops—is quite out of focus due to the blurry details of the figures. The black smoke on the background gives a strong contrast in the picture. The said photograph is a historical account that records and synthesizes the incident of June 1972. It analyzes and demonstrates the notion of horror and agony during wars which can be pulled out from the facial expressions of the children especially Phan Thanh Tam’s. He summarizes and encapsulates the terror, fear and affliction of the people during the Vietnam War (Pyle 2000). That image can imply a lot of things if it will be based to John Berger’s Way of Seeing theory (1972): it is seeing which establishes our place in the surrounding world; we explain that world with words, but words can never undo the fact that we are surrounded by it. The way we see things is affected by what we know or what we believe (Berger 1972: 7-8). With that, it can be hauled that whatever the interpretation or analysis of the spectators with the image, it will still be anchored on what he or she knows regarding the event that has transpired in Vietnam during the year 1972. The photograph is a representation of the reality that it portrays (Noth 1997: 46). However, Eco (1984) disagrees because according to him, a photograph can lie (quoted in Noth 1997: 461), by which Berger (1984) states that the result of the treatment and manipulation of the reality is that to a definite level, â€Å"the photographer creates the reality of the photograph (quoted in Noth: 461). Nevertheless, in the case of Nick Ut’s Trang Bang, it cannot be implied that the photographer has altered and manipulated the reality that he has documented during the occurrence in 1972 because the reproduction of the image, which have been placed in newspapers, magazines, etc. , creates a different perspective from the original photo that is taken by Ut. The reproduction delineates a cropped image of the original (Look at figure 1 and 2). Figure 2 Napalm Bomb Attack, Vietnam It shows that the original, which has been signed by Ut, encompasses other elements in the picture, for instance, the official member of the press who looks like fixing his camera, the lines on the background which probably signifies the napalm. The manipulated image appears more closely to the spectators and constructs a more focused representation of the event. Because of the reproductions, Ut cannot be blamed for the cropped photo because of the intervention of the press with regards to the dissemination of the image to narrate the historical event. It is definitely the press’ responsibility as to how they will broadcast and transmit the information with wide, visual consumers all over the world. According to Gillian Rose in her Visual Methodologies (2001), the novelty and advantage of photography branch out from its most evident potential: it is about rendering that particular moment in time (quoted Mirzoeff 1999: 67) by which Ut demonstrates in his Trang Bang. In accordance with what he said during an interview, â€Å"the girl was running with her arms out. She was crying, ‘nong qua! Nong qua! (Too hot! Too hot! ). She had torn off all her clothes. When I saw she was burned, I dropped my camera beside the road. I knew I had a good picture. I got her into our van and took her and the family to the Cu Chi hospital. † (quoted in Pyle 2000). Moreover, his magnum opus implies that photography makes achievable ways of seeing what is unimaginable then (Mirzoeff 1999: 68). It does illustrate that the language and expression of the photograph is to combine naturalism and realism. The artifact then evolves to be reality (quoted Molyneaux 1997: 80). Nick Ut’s Trang Bang may be manipulated or not, it still conveys a scheme of meanings and symbols. The implication of an image is created from an interaction of a myriad of schemes and codes. A photograph is not a realistic illustration of what is real in spite of its appearances. It is a material that has been produced in an elaborate manner and approach of production and has been dispensed, circulated and consumed by a set of social relations (Forrester 1996: 140). Burgin (1982) has argued then that a photograph presents itself as something that cannot be disagreed with in which he states as â€Å"an offer you cannot refuse† (quoted in Forrester 1996: 142). Trang Bang being an object of representation communicates with its spectator about the Vietnam War that happens in mid-1972. Nick Ut, as one of the war photographers, has to deal with the lack of viewing space for his work because he is confined and restricted to what he sees in the lens compared to other artists who can demonstrate an array of symbols and emotionally-driven and affecting scenes however, war photographers are offered with revolutionizing and altering the reality into an allegorical and symbolic masterpieces (Marien 2006: 46).

Requirement I

G51REQ Coursework 1 REQUIREMENTS ELICITATION REPORT Group: Authors: Muhammad Khidhir Hein Min Htike Ang Rhu Zen Date: 10/11/2011 Part 1 Report Summary The report is about the activities done and observed before, while and after the trip to Zoo Negara. The main activities were deciding where and when to go, making the trip, arriving at the place and doing a visit, returning from the trip and activities after the visit. Initially, we were planning to visit A’ Famosa in Malacca, but it was canceled as Malacca was a big distance away from the campus, and the travelling will take most of our time.After searching on the internet about places to visit in Kuala Lumpur, we decided on visiting Zoo Negara on Saturday, which is much closer compared to Malacca and almost none of us had visited the place yet. On Saturday morning, we met at the SA building and drove to the zoo. Having a driver who knows the routes in Kuala Lumpur, we reached Zoo Negara in about an hour. However, we had a har d time finding parking spots as it was the eve of Hari Raya. In the end, we had to park our car a long distance away from the entrance, but at least we have arrived at the zoo.Inside the zoo, we saw different kinds of animals and there were several centers that function as a sanctuary for famous local birds, reptiles and fish. We collected data by taking pictures and interviewing a few individuals while having a break at one of the train stops. After we went to see the tigers and lions in the Mammal Kingdom, we finally left the zoo from another entrance, which was not far from where we parked. On the way back, we stopped at a Burger King in Damansara for late lunch before heading back to Nottingham. When we got back to our own home s, we saved the pictures hat were taken and started on writing the report. In the end, the problems we had on that trip was based on finding places within the zoo and wasting our time seeing some of the same attractions. Part 2 Approach to requirements el icitation Requirements elicitation is also known as requirements gathering, which is part of the process upon enquiring the requirements of a particular system from users, customers and stakeholders. In other words, it can also be considered as consul tation with the people who are involved in the process as mentioned above.Stages of elicitation include objective setting, background knowledge, knowledge organisation and stakeholder requirements collection. There is various specific approach of requirements elicitation which includes interviewing, soft systems methods, prototyping, scenarios, and requirements reuse and participant observation. These are some of the familiar approach to requirements elicitation. Firstly, the requirements engineer will talk about the system with numbers of stakeholders and boost the understanding of their requirements.Therefore, an interview will be conducted in order to get the necessary information. This can be done in two different ways, either thro ugh closed interviews or open interviews. Closed interviews will be conveyed by looking for answers from a pre-defined number of questions which has been set by the requirements engineer. Unlike closed interviews, open interviews let the requirements engineer to dispute with the stakeholders in an open-ended way about what they want from the system. Interviewers can never approach the interview with disapproving ideas about what is needed and must be open-minded.Besides that, stakeholders must be given an idea about the discussion by requirements proposal or show examples of an existing system. Secondly, scenarios technique is used for elicitation which explains the way a system is being used through stories description. It starts with an introduction of the system before the scenario starts, then the usual flow of events with some exception and information about coexisting activities. At the end of the scenario, a description of the system is being stated. Scenarios describe how a user communicates with a system.Participant observation is observing people at work because they find it difficult to tell what they do because it is normal to them. Moreover, ethnography method also has proved to be precious in understanding actual work processes. An ethnographer can observe people at work and create an image of how work is done. Furthermore, another method in requirements elicitation is requirements reuse. It involves taking a developed system and uses them in different system. These reused requirements have already been checked and validated in other system, thus saves time and effort.But, currently it is an informal process but through this, it could lead to bigger cost savings. By reusing, it could lead to a consistency of pattern through applications. While being at the zoo, we walked throughout the whole area of the zoo to get a better view and some first-hand experience on how things work there. We could see that, the signage doesn’t really give accur ate direction to the place we wanted to go. The signage tells us to go towards the direction they give but in the end we were in a different pathway from the one we were supposed to be at. They should provide a clearer signage for people to understand it better.Additionally, I think there should be more staffs in and around the zoo to explain further information on the kind of animals we are looking at and provide some interesting details on how they eat or the kind of food that they eat and many more. These are the things that they should focus more on, and who wouldn’t like list ening to interesting stories of animals? Likewise, I can also observe the backgrounds of people who were there, so that a wider view can be seen on the people who we can put more focus on. I must say that, most of the visitors were foreigners and only a nu mber of Malaysians were there.This might be because of the past experience they had at the zoo. Therefore, I conducted interviews and ask them a few questions related to the zoo to know exactly what they think of the place and get some opinions and ideas from them. In my opinion, the interview gave us a lot of useful information on what the zoo can improve on and the things that should be maintained for them to get a better experience of the zoo. And hopefully, this will result in an increase in the numbe r of visitors and a better review from everyone Part 3 Practicalities of field study Anonymous1 Nationality: Malaysian Age: 42Gender: Male Race: Malay Date of Birth: 12/05/1979 Occupation: Teacher Location: Ampang Marital Status: Married Anonymous2 Nationality: Malaysian Age: 18 Gender: Male Race: Chinese Date of Birth: 06/12/1993 Occupation: Student Location: Kampung Pandan Marital Status: Single Our group went to the National Zoo for up to almost 6 hours, including the journey of going to the zoo and coming back from the zoo. Later on, we went for a late lunch in Burger King which took us about half an hour to get there a nd left at approximately 30 minutes later. Then, we went back to our campus which took us another 40 minutes.In total, the duration of the whole trip was about 8 hours. There are a few data that we gathered which includes photos, informal interviews and field notes. From the informal interview, we interviewed two different people from completely different background, thus the answer from both of them gave us the idea of how people in their respective age think. When we did an interview with anonymous1, he complained about the number of staffs who were working in the zoo. It results in a poor service and maintenance of the place and also dirty cages and walkways that are fu ll of leaves.In addition, anonymous also complained about the lack of choices when it comes to food. There were only one restaurant inside the zoo and the price of the snacks is more expensive than outside. I think they should provide better facilities all around the zoo and increase the number of restaurants or j ust improve the quality of the restaurant that is inside there. There should be more places where people can sit and r elax in an airconditioning environment especially when time comes noon, it would be very hot in Malaysia nowadays.Other than that, we experienced the bad condition of the toilet where the water were flushing out from the floor and clogged sinks and toile t bowls. This issue should be resolve for it to be a better place. Part 4 Activities observed and their sequential orders The main activities involved in visiting places are finding a place to visit, planning the trip, performing the journey or going to the destination, doing the actual visiting, leaving and returning home, and after visit. The activity of finding a place to visit is composed of not only deciding where to go but also when to go. This activity is closely related to planning the trip.As a product of this activity, we will get a confirmed destination of visit and confirmed time-frame for the visit. The activity of performing journey is the process of actually going to the decided destination. This activity has to be carried out as planne d in the first activity. The product of this activity is that, we actually reach to planned destination. The processes in the activities of doing actual visiting are the processes carried out at the planned place. In our case, the processes like going ar ound and seeing the zoo and conducting the interviews are the processes that form the actual visiting activity.Data for ethnographic analysis can be obtained as the product of this activity. The activity of leaving and returning trip is the processes in volved in returning home from zoo. The product of is that, we get back home. The processes that made up the activity â€Å"after visit† are like transferring the pictures from cameras and writing the report base on the experiences from the above activities. T he products are saved pictures in pc and a report to submit. Sequential order of a ctivities –Deciding and planning the trip Performing Journey Doing the visit Leaving and returningAfter Visit Part 5 Work Practice 1 (Deciding where and when to go and planning the trip) The work of visiting places begins by deciding where to as a group. We sat down in SA and decided where to go by using information from the internet. The first suggestion by Khidhir to choose as a visiting place was â€Å"D-paradise and A’ Famosa in Malacca†. But we the main problem with going to Malacca was the distance from our places. Malacca is 130 km from our place and the driving time to get there is 2 hours with no heavy traffic . The round trip will take approximately 4 and half hours.So, with the time frame we got, we will not have much time to do the actual visiting in Malacca. So, we decided not to go to Malacca and the other option is to visit a place near Kuala Lumpur. We s earched on the internet for places to see in KL. We got 3 options to visit in KL, namely, Bat u Caves, Aquaria KLCC, Kuala Lumpur Bird Park, and Zoo Negara. We chose zoo Negara because two of the group members have not been there and thought it would be int eresting to see Malaysia major zoological park. We decided to go there on Saturday and to depart from Nottingham at around 9am.One of the group members own a car, so we decided to go with his car. Then, we discussed about the time allocation for the trip and what to do during the visit. Zoo Negara is only 43 km from Nottingham and can be reached within an hour drive. So, we will be at the zoo at around 10, and then we planned to do visiting and stay at zoo until after 3 pm because there is animal show at 3 pm. We planned to do some interviews at the zoo for the ethnographic analysis. We also discussed about what should be interview questions and we finally agreed for ten questions which will be stated in â€Å"Work Practice 3†.The products of this activity are that, we have definite idea of where to go and we have a plan for what to do during the trip. Work Practice 2 (Undertaking the journey) We met up on Saturday as planned and went on to have breakfast at the SA building. Then, we departed for zoo at 9:35 am. Khidhir was driving and Rhu Zen took the front seat beside him and Hein Min Htike was at the back seat. The driver knows KL routes insi de out, so, we didn’t need to any work of way-finding. We went to zoo directly except one pit -stop for fuel. It took us 50 minutes to get there and we were at zoo at 10:30.The problem when we reached zoo was that we could not find a parking space easily. Since we visited there on Saturday which was not only normal public but also eve of Hari Raya, there were so many visitors’ cars. We have had to park our car six streets away from entrance. The product of this activity is that, we really reached the zoo. Work Practice 3 (Arriving at the zoo and doing the visit) We took some photos at the entrance and then bought tickets and entered zoo. The ticket price for Malaysian is 20RM and for foreigner is 30RM. We first went to visit the â€Å"hornbill center† where they keep many hornbill species, monkeys and hippopotamus.Then, we visited the â€Å"bee museum†. Bee museum is a Kiosk selling honey and other bee related souvenirs. It also features displays of all the integrated honey industry activities from bee breeding to honey extracting. Then, we went on to see the Indian cows and the bears’ complex. Then, we took the Savannah Walk and saw a variety of African animals like Sable antelopes, Scimatar oryx, giraffes, ostriches, zebras, and white rhinoceroses. At the end of Savannah Walk road, we sat down at train stop 5 to give a rest to our legs and to make some interviews.We firstly interviewed â€Å"Anonymous1† from KL who was there with his family. Khidhir conducted the interview in Malay Language. We then interviewed â€Å"Anonymous2† who also lives in KL and he was there with his fri ends. We will write the main points of those interviews in â€Å"Question and Answer† format to save word count and to avoid repetition. Question: With whom you came here today and how many peop le are there with you? Is there any particular reason to come here? Anonymous1: I am visiting here with my family and there are total of 4 people with me, my wife and my two kids and myself. We are just having our week-end day out.Anonymous2: I am here with my friends and there are total of 5 people in my group. We have not been here for very long time, so we just wanted to see the changes inside the zoo. Question: How did you come here? Was there any problem getting here like parking problem? Anonymous 1: I drove here and there was not any particular problem to get here. We arrived here really early and so, we could manage to find a parking space easily. Anonymous 2: We came here with LRT and taxi. We reached Wangsa Maju station and we took taxi to get here. This place is easily acce ssible and there was no problem to get here.Question: Any comments about the animals in zoo? Anonymous1: Quite a lot of varieties of animals are kept in this zoo and the animals seem happy. Anonymous2: We have been walking around the zoo for only 2 hours and we have been to almost all the places inside the zoo. There are not much interesting animal in here except penguins. I have not seen penguins before. Question: How do you think of animal show available in this zoo? Anonymous1: The animal show at 11 am was quiet good, they spoke in Malay, so my kids could understand very well, and they really enjoyed it. Anonymous2: We arrived here at around 11 am.So we missed the morning show. But we really are not into seeing the animal show as there will be a lot of people at the show. Question: Any comments about staffs? Anonymous1: I didn’t see much of staffs. Only staffs I saw were at the entrances of zoo and aquarium world, and the staffs conducting the animal show. I th ink the num ber of staff is inadequate compare to the size of zoo because the animal cages are dirty and walkways are full of dry leaves and did not see anyone cleaning them. Anonymous2: I have nothing special to say about staffs from here. I rarely see the m inside the zoo.Question: How do you think of food shops and souvenir shops inside zoo? Anonymous1: As things inside the zoo are very expensive and I did not buy anything. Moreover, there is only one restaurant to have lunch or breakfast. Anonymous2: We were just discussing to go and have lunch. There are quite a lot of snack shops, but there is only one restaurant for lunch. I think there should be more restaurants, so that, visitors can choose their favorite meal. And drinks here at the snack shops are slightly expensive than outside. Question: Transportation inside zoo? Did you use it?Anonymous1: We preferred to walk to get closer look at the animals. Anonymous2: We planned to stay here until evening, so we are not in hurry. We decided t o walk around the zoo. Question: How do you describe your overall experience at zoo? Things you like most? Things you like least? Anonymous1: We are having a fun time; especially for my children. It has been a good day out so far. What we liked most is Savannah Walk, which is like a small version of African landscape with the animals roaming freely, especially giraffes. Anonymous2: There is nothing much for adults to do in zoo.For sure, this is not one of our best days out. The good point inside the zoo is the tall, shady trees which provide shade for leisure troll. Things I do not like here are that, animals are kept in very dirty environment. The worst thing is aquarium where you cannot even see the fish clearly because of the dirty water and grubby mirrors. Question: What should be done to improve the overall quality of zoo? Anonymous1: More staffs should be stationed inside the zoo, to p rovide information and interact with visitors. And they should also prioritize the cleanline ss of zoo.Anonymous2: There are so many rooms to improve in this zoo. Zoo maps are available for 2RM, which should be given free to every visitor. The signages ar e not around every corner, and even when you see them, they are not quite clear in their pointing direction. With no free map, and no clear signage, I am pretty sure that, visitors will get lost quite often. Moreover, there are no staffs to be seen inside the zoo to ask information or to ask direction. Another important thing there is that they should focus more on the cleanliness of environment. Everywhere inside the zoo is stinking.The toilets are very dirty. Question: Do you plan to visit the zoo again or would you recommend this to your friends? Any tips to organize a good day out to zoo? Anonymous1: My kids would like to come back here, so we might be coming again like 2, 3 months later. I would definitely recommend this place for a family day out fo r those with small kids. I would advise anyone to bring along their own food and drinks as things inside are twice the price outside. Anonymous2: No, we are not coming back here anytime in the future. And we will never recommend a friend to visit here.As a tip, don’t come here. Even when they come, come here early, to avoid extremely hot temperature inside zoo and to avoid heavy crowd. After the two interviews, we continued our visit inside the zoo. We went to mammal kingdom and then went on to see the tigers and lions. After that lion place, we went inside the reptile house and spent around thirty minutes inside. Then, we went inside bird house where so many species of birds are kept inside different compartments. We then sat bough some cold drink and sat down under the shade for about 15 minutes.Then, we went to see the aquarium world which is very dull and boring place. Fishes inside are nothing much interesting. Then we watched the animal show for a while because there were so many people and we could not see or hear the show very well fr om our place. We then went to penguin house and we have completed visiting the whole zoo. We made our way out from entrance B and found out that it was not far from the street where we parked our car. The products of this activity are that, we could enjoy the zoo, we could manage to finish the interviews and we got data for ethnography.Work Practice 4 (Return and getting home) We left zoo at around 3:50 pm and we drove to Damansara Burger King to have a late lunch. Damansara Burger king was 25 km far from zoo and it took us around 30 minutes to get there. Then, we have had lunch until around 4:50 and then we left for Nottingham University. It took us around 30 minutes to reach school and the distance was around 30 km. Once we reached Nottingham, we parted our ways to our houses. The products of this activity are having lunch, and getting back home. Work Practice 5 (After Visit)When reach our houses, we rested for some time. At night, we copied the pictures from camera memories cards to PCs. And we all started writing the report to submit. The products are the saved pictures and the report. Part 6 The Requirements Problem During our trip, we had a hard time navigating the zoo as we did not bring a map and also there were occasions that we had to use some of the facilities that were not well maintained. Another problem while doing the trip was that we may have missed some of the attractions because we did not have a map in the first place.We decided we need a system to be keeping track of what we had seen, what attractions we may have missed, and because there were not many staff members seen inside the zoo to maintain the facilities, which places to avoid. It should also update the group about any show times inside the zoo and keep a watch handy to check how long we were visiting some of the attractions. As a task scheduling system, it should be able to display some main attractions that we should see within the zoo itself, although the place itself is sm all, and not just simply walk around and attempt to understand what every animal is or does.Any group would definitely get bored walking under the hot sun only to see that the animals are sleeping during the mid-day. It should also be able to sort and notify the user or users of any events or shows that are going to start. That way, the group could plan on which places to visit in the zoo before walking back to see the animal show. This will also prevent the group from rushing around as the zoo has some very odd placement of some of the facilities, including toilets. Besides that, it hould have a mapping system so that it will display the locations of all the main attractions, the bus stops, resting spots and the toilets within the zoo as it was difficult to find a sign with the entire map of the zoo easily and therefore avoid wasting time going rounds inside the zoo. Other than that, because there were many places that had the same attractions, which eventually made one of our group mem bers bored, the ta sk scheduling system should also have a notepad for any individual in the group to write their own comments about the zoo.This is to avoid having to see the same attraction under the very hot sun the next time he visits the zoo. Lastly, for any group members who were not familiar with the animals and find the description beside the animal cages confuse them even further, there should be a translator or encyclopedia to make it more understandable. It will also help other tourists who were busy looking for directions from us as they could not read some of the signs.